Already with a radio presence in every major media market in North Carolina and in as many as seven states across the Southeast, Appalachian athletics joined forces with Winston-Salem-based ISP Sports in the summer of 2007 to create the Appalachian ISP Sports Network. The venture enhanced what was already one of the strongest mid-major radio networks in the nation by tapping into ISP’s vast resources, knowledge and experience in creating, marketing and managing revenue-enhancement programs around collegiate sports properties.
In 2010, sports entertainment giant IMG purchased ISP and the Appalachian ISP Sports Network was rebranded as the Appalachian IMG Sports Network.
For the 15th-straight year, the flagship station of Appalachian State athletics is 100,000-watt superstation WKBC, 97.3-FM. WKBC’s coverage area includes 45 counties spread over five states: North Carolina, South Carolina, Tennessee, Virginia and West Virginia. Combined with the network’s other 10 stations, Appalachian football broadcasts will again have the ability to reach nearly 10 million listeners during the 2014 campaign.