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Scott Satterfield (left) and director of athletics Charlie Cobb (right) speak during Friday's press conference to introduce Satterfield as the 20th head football coach in Appalachian State history.
Courtesy: DCMayo (Appalachian, '83)
Scott Satterfield Introductory Press Conference Transcript
Courtesy: Appalachian State Sports Information
Release: Friday 12/14/2012 (ET)
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Athletics Director Charlie Cobb

"Thanks everybody for coming out this afternoon, what an awesome day for Appalachian. I would like to first share a couple comments about our search process, and then introduce you to Scott. From a search committee standpoint, I would like to thank everybody involved in this two-week process.

Some of our search committee members are with us today. Certainly, our chancellor Dr. Ken Peacock, past boards trustees chairman Mr. G.A. Sywassink, Dr. Glenda Treadaway, the dean of college of fine and applied arts, Tommy Sofield, a former football player and also a donor, the indoor practice facility is named after Tommy and his family. Also, Mr. J.K. Reaves, a former football player here at Appalachian and, obviously, another donor with the Yosef Club. Rick Beasley, senior associate athletic director and I refer to him as the 'Appalachian Legend', he hates when I do that. Jay Sutton, associate athletic director and is our primary administrator for football. Also to Kindsay Greene, assistant athletic director for development. Candidly, we all need to say a short 'congratulations' to Kindsay, she coordinated the search process for us last week, and we appreciate her efforts throughout this process especially as we tried to keep this away from (the media) you guys as to who we were trying to talk to, which every now and again becomes a bit of a challenge, but we all have a job to do."

"As we all know, this has been a challenging couple of days for Appalachian. The great news is that, due to respect and admiration for our football program, and especially Coach Moore, there was tremendous interest in this job. There were a lot of people across the country who wanted to be the next football coach at Appalachian."

"In our process, we intended to move quickly and efficiently. We had candidates who represented all levels of experience that expressed interest in the job. We narrowed that list to several that we interview face-to-face with the committee last weekend in Charlotte."

"As a search group, we developed five basic characteristics that we were looking for in the next head coach. Number one, we were looking for someone with experience as a 'top-down' leader and administrator. We were looking for someone with great communication skills. We wanted someone who demonstrated a true concern for student-athletes and expected the same from his assistant coaches and his support staff. Number four, we wanted someone sincerely committed to the academic performance of his team and be eager to integrate with the academic community at Appalachian. And finally, we wanted someone who was committed to aggressively recruiting the state of North Carolina."

"Unequivocally, I can tell you that when the interviews concluded, the group was very supportive of Scott to be our next football coach. I can't emphasize it enough that Scott earned the opportunity to be sitting here today. What an amazing job he did during this past year, but also during the interviews, but you also have to go back to the eleven years as an assistant coach here at Appalachian. Last year, when Scott expressed interest about returning, I told him that, 'nothing was guaranteed.' We met for a very short period of time, but nothing was guaranteed and he and Beth accepted the challenge."

"He spent this past year building on his vast experience as a player and a coach here. He built on his experience at Toledo, as well as Florida International. He took an offensive unit with only one senior and no returning staff members and we became better. Then, when we addressed the team last Sunday, he spoke from the heart about what the passion and what Appalachian meant to him. He spoke about his love for this place and what it meant to him."

"During his interview, he came very prepared and I think it is safe to say for everyone sitting in that room, we saw him as a developed leader, certainly what Appalachian had done to prepare him. He presented a plan for the football program that everyone can take hold of and be secure and knowing are we going to compete aggressively, we're going to be innovative on how we approach things, and I think, most importantly, we're going to develop kids socially and academically, as well as athletically."

"Today, without a doubt, is one of the great days of my job. I get to introduce somebody who, basically gets to fulfill a lifetime dream and that is to be the next head football coach at Appalachian State. Ladies and gentlemen, Mr. Scott Satterfield."

Head Coach Scott Satterfield

"Thank you guys for coming out, friends and family out here. I’d be remiss if I didn't say I’ve been truly blessed. I owe it all to God. I need to put it out there and say that. I'd also like to thank Chancellor Peacock, Charlie Cobb, and the rest of the ones that were on the committee. Also, the Board of Trustee members for your support. I really appreciate that. I’m going to need that going forward. I’d also like to thank Appalachian family for supporting me and my family. I’d also like to thank our Appalachian fans for their unwavering support, this football team, and this athletic department. We’re going to need your support moving forward. I’d like to introduce my family quickly. My wife Beth, Isaac, Bryce and Alli. Also, when I left to go to Toledo I was away from my family, so my mom and dad weren’t given much opportunity to come and see us. My mother-n-law is here, my mother and father."

"Let me just start by saying how excited we are to be at Appalachian State. That sounds awesome to me. I’m so excited, and I can’t wait to get started. I’m kind of disappointed that we’re in this two-week break right now. The guys are gone. I’ve reached out to a bunch of them. The guys are really pumped; excited to get back here and get started."

"I kind of want to talk a little bit about the last five years and where the process has gone. We grew an awful lot throughout the eleven years; the time that I was here (1998-2008), as a person and as a program. As many of you know, in 2006, 2007 I had many opportunities throughout that time to leave. Quite frankly, I didn’t want to. I wanted to stay here. I love this place. I wanted to be a part of it.  After the ’08 season when we didn’t win a fourth consecutive national championship, I decided I needed to take a break and grow as a coach and as a person and to take a step back out of that comfort zone. I had a comfort zone here and I wanted to step out and go and challenge myself."

"I went to the University of Toledo; learned a lot of great things there. Some about what to do and some what not to do. Then, after one year there, I had the opportunity to go to Florida International. Put another offense in at Florida International, a program that was 14-46 at the FBS level. After two years there, we were 15-10, (played in) two bowl games and (won) a conference championship."

"Then we had a lot of coaching changes that happened (here) last December. The program was in a bit of a turmoil situation with all the coaches that left. Coach (Mark) Speir went on to Western Carolina and that type of thing. I thought it would be a great opportunity for me to come back to this place. You know when I left, all the while knowing I wanted to come back here, I wasn’t guaranteed a spot at Appalachian ever. It was kind of funny because Bryce, my oldest, last fall back at FIU said, “When are we going back to App”? I said, 'I don’t know we may not ever go back to App.' He said, 'What? We’re going back to App,' and I said, 'I don’t know,' so I had no idea."

"When all that happened I had the great opportunity to get with Coach Moore and I got with Charlie. I was fortunate enough to come back and to help out with the offense. My whole deal coming back was the offense. And, again, Charlie said it, I had no guarantees about being the head coach at Appalachian ever. I had a job to do. and that was to come back and run the offense. And, that’s what I did to the best of my utmost ability."

"That was the kind of a year that I had a lot of fun this last season. Kind of he new guy who rolled in, wanted to do a lot of good things offensively and win another conference championship; seven out of the last eight years in championships. You know, that’s what we’re about here at Appalachian. Obviously, that’s what we’re going to do here."

"I’d be remiss without thanking Coach Moore. He gave me an opportunity back in 1991. August 3, 1991 when I walked on. My little ’83 black Toyota pickup truck pulled up right out here, came out here and started practicing. I loved every minute of it. I was able to earn a scholarship.I was able to earn a spot as a starting quarterback. And, in 1995, I was captain of a football team that went undefeated, so (I had) a lot of success as a player here. I’ve carried that on throughout as a coach. (I'm) just truly blessed, as I mentioned earlier."

"What we want to create here at Appalachian is the kind of program you guys can be proud of. Not only us here in this building, but everyone out in the community. We want to reach out to the community, and let you guys know we’re proud of you guys for serving us and we want to serve you. We (have) 30,000 people in this stadium right here (on Saturdays) and we just want to get out in the community and let you guys know how much we appreciate you guys as well."

"One thing we're going to do is be champions on and off the field. We have been on the field, and we’re going to continue that, but we’re going to be off the field as well. It starts with an academic plan we’ve got in place. That’ll be started when our guys get back in January. It’s a very detailed plan, and I won't get into that here, but we’re going to be very involved with our student-athletes on a weekly basis. We’re going to be out on this campus. We’re going to be seen. It’s going to mean something to our guys and it’s going to be a top priority of mine."

"I just mentioned community. We’re going to serve and be productive citizens. When our guys leave Appalachian State, when we go out into the real world so-to-speak, they’re going to be productive citizens."

"I’d be kind of remiss if I didn’t talk about our staff. I’ve been kind of known as an offensive guy throughout my tenure here. I’m going to continue to be. I’ll be very involved in our team and our offensive plan, although in a different roll. Obviously, we’ve got to go out and hire a guy who can get right in and fit with the chemistry of our staff and that is very knowledgeable about what we’re trying to do. As far as the rest of the staff, we’ll get with those guys as well and figure out if any changes need to be made, if at all. Obviously, we're going to keep a lot of guys on this staff. They’ve been a part of it. They’ve been part of a lot of championships."

"On the offensive, defensive, special-teams side of things we’re going to keep the offense the same.  We’re going to tweak some things defensively; shore up that side of the ball. On special teams, we’re going to be more aggressive. We’ve been a little more conservative but we’re going to get more aggressive with special teams and that deal."

"I think if I had a motto to say for our team it would be attack. We want to be an attacking style football team just like we’ve been on offense. We’ve kept the opponent on their heels. I want to keep them on their heels at all three phrases. Those are the things we’re going to try to implement moving forward."

"The three aspects of this program we’re really going to emphasize is recruiting, retaining and developing. Those three things we’re really going to emphasize a plan for all three of those."

"Charlie mentioned the recruiting aspect. We’re going to be known as a staff in this state that’s going to be out at every single high school and when a high school coach calls this office, they’re going to speak to a football coach. We’re going to be out and about. I don’t want anybody to ever come back and say, 'You know, I hadn’t had a football coach come through here in five years.' We’re going to get out and about in that. We’re going to be at clinics in Greensboro and Winston-Salem or wherever they may be and we’re going to be out and about as far as that goes. We’ll have some camps; some satellite-type camps. We just want to be out in the community. The high school coaches in this state, we owe a lot of them. They’re providing the guys that are coming here and becoming great athletes. So we're definitely going to do that. I won’t get into how we’re going to retain and develop, but it’s a specific plan we have for those two aspects of the program as well."

"Our expectations are to win championships. They always have been and they always will be. Right now we’re in the Southern Conference. We’re in the FCS. Obviously, our goal is to win conference championships every year and to win national championships every year. That’s our whole focus and everything we’re doing. Whenever we may ever move up to the FBS, that’s our goal. We’re going to win championships at whatever level we may be at and then we’re going to BCS bowls. That’s our goal. When we go out recruiting that’s our goal and what we’re striving to get."

"Also, on the recruiting aspect, I just want to let you guys know what kind of guys we want to go out and get. We’ve already started that in the last two weeks. Number one, we want great character type of people. If you don’t have great character, we’re not recruiting you. I don’t care how good the film is. You’ve got to have great character. That’s the kind of guys we want to bring in here. Number two, you’ve got to have passion; passion for the game and passion for life. When you have passion anything can get done. When you couple that with great character and great passion, the third thing is going to be that you’ve got to have an academic presence about you. If academics don’t mean anything to you, then we don’t want you. That’s what we’re telling our guys right now. We have five guys committed right now. They have all three of those aspects. If they don’t, I don’t care how good of a player you are, we’ve got o move on."

"I also want to mention the former players that have come through here. I’ve been here since ’91, so all the way back to that and even the guys before then, since before Gerald’s (Adams) time. That’s quite a long time there, Gerald. To the former players, you are welcome here. We want you to come in. We want you to be a part of this program as well. If you guys are visiting Boone, if any of you do, come see us. Come sit in a practice. Come sit in the meetings, I don’t care. You guys are a part of this program (with) all the sweat and tears you’ve put into this program. We want you to be a part. We couldn’t have done it without you anyway. You guys are welcome anytime."

"Again, we have great expectations for this program. We want to be the best in the country, every single year. And that’s what we’re going to strive to be. That’s what we’re going to strive to do."

"In closing, I would just state that I’m going to give my all for Appalachian State. I’ll just ask that you do the same."



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