Already with a radio presence in every major media market in North Carolina and in as many as seven states across the Southeast, Appalachian State athletics joined forces with Winston-Salem-based ISP Sports in the summer of 2007 to create the Appalachian ISP Sports Network. The venture enhances what was already one of the strongest mid-major radio networks in the nation by tapping into ISP’s vast resources, knowledge and experience in creating, marketing and managing revenue-enhancement programs around collegiate sports properties.

In 2010, sports entertainment giant IMG purchased ISP and the Appalachian ISP Sports Network was rebranded as the Appalachian IMG Sports Network.

For the 14th year in a row, the flagship station of Appalachian State athletics is 100,000-watt superstation WKBC, 97.3-FM. WKBC’s coverage area includes 45 counties spread over five states: North Carolina, South Carolina, Tennessee, Virginia and West Virginia. Combined with the network’s other 13 stations, Appalachian football and men's basketball broadcasts will again have the ability to reach nearly 10 million listeners in 2013-14.

In addition to carrying all Mountaineer football and men's basketball contests network-wide, the Appalachian IMG Sports Network also produces radio broadcasts for every Mountaineer women's basketball game and dozens of Appalachian State baseball games each year.